The Greenwich Home
Alexandra Friedman has spent a lifetime in the garden, and The Greenwich Home grew out of that devotion: part consultancy, part classroom, part curated shop. When she was ready to bring it all online, she wanted a Shopify website as calm and considered as the world she had built.
THE CHALLENGE
The Greenwich Home is more than a shop. Led by Master Gardener Alexandra Friedman, it spans garden consulting, landscape design support, coaching sessions, seasonal porch pickups, educational resources, and a curated collection of garden-inspired goods. The challenge was never commerce alone: every layer of Alexandra's work needed one serene, beautifully organized home that could keep evolving with her.
THE APPROACH
With Saffron Avenue's gorgeous branding as the foundation, we designed and built a fully custom Shopify website that reflects Alexandra's elegant approach to garden-inspired living. Soft neutrals, natural textures, and refined typography set an editorial tone, while spacious layouts and lifestyle imagery invite visitors into her world. Every service, resource, and product lives within a structure that feels clear and intuitive on every device, so visitors can browse her garden aesthetic, learn from her expertise, or book a service without ever losing that sense of quiet luxury.
SERVICES
- Shopify Custom Design & Development
- Email Setup
- Product Architecture
- Brand Consulting
- Layout & UX Flow
- Consulting & Ongoing Business Support
- SEO and AEO
The finished site feels like stepping into Alexandra's garden. Welcoming, considered, and quietly luxurious, it gives every part of The Greenwich Home room to grow, whether a visitor is booking a consultation, gathering ideas for their own beds, or filling a basket from the shop.
Thinking of moving your flower farm business to Shopify? Tell me about your next selling season. Let's chat!
{Visit The Greenwich Home Website}