Pretty Flower Farm
Since 2021, I've worked alongside Zhanna Andreyanov, the passionate, lovely, and inspiring owner of Pretty Flower Farm in Arlington, Washington. What began as a website project has grown into a true partnership across nearly every corner of her business, including her wholesale site, PFF Wholesale, which serves florists and event designers. Zhanna grows with integrity, care, and a gentle footprint on the planet, and her online home needed to carry that same feeling: warm, elegant, and unmistakably hers.
THE PROJECT
Pretty Flower Farm was thriving, and that was exactly the challenge worth solving. With a beautiful, busy family of eleven children and another on the way, Zhanna needed her business to grow without growing her hours. After an honest conversation with her mentor, Erin Benzakein of Floret Flowers, the path became clear. Erin suggested Zhanna let go of her annual dahlia tuber sale cycle and build around offerings that fit the life she wants. Year-round peony root sales online, Custom DIY Buckets, her best seller, Custom bouquets designed to order, Subscriptions, and The Flower Shed, her in-season retail shop filled with fresh bouquets and floral gifts, a local gem that deserves to be discovered by the community of Arlington, surrounding areas and beyond.
Her website had to make a pivot to help Zhanna make her business simpler to run, structured around the new offers, and easy for the right customers to find and use.
THE APPROACH
We rebuilt Pretty Flower Farm on Dogwood, the Jill & Co Shopify theme designed for flower farms, which gave the new site a foundation made for seasonal selling rather than a template bent into shape. Custom order forms handle DIY Buckets and bouquet requests without email back-and-forth, and pickup options run directly through Shopify, so order logistics live in one organized place. She could also easily track sales growth and inventory right in Shopify.
Angela at Saffron Avenue created gorgeous new branding for this chapter, and the site was designed to let it bloom on every page.
Behind the scenes, ongoing SEO and AEO work brings awareness to The Flower Shed and the farm's new focus, so Pretty Flower Farm surfaces whether a customer searches Google for peony roots or asks an AI assistant where to find fresh flowers near Arlington. Klaviyo email and the occasional SMS carry the relationship between seasons, announcing root sales and The Flower Shed openings to the people who want to know first.
Next up, we are building her B2B wholesale experience directly in her primary Shopify site.
SERVICES
- Shopify Website Design & Development
- Brand Coordination
- Klaviyo Email & SMS Marketing
- Business Support
- Online Strategy Sessions
- Focused In-Person Projects
- AEO and SEO Services
THE RESULT
A website that works for Zhanna so she can prioritize time with her family. The site is focused, seasonal, and built to protect the precious moments that matter most. Peony roots ship nationwide, DIY Buckets book for events, custom bouquets come together through a simple form, and The Flower Shed welcomes its community in season.
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